Swans
SWANS: Japanese swimming goggles for training, racing and open water
SWANS is the sports eyewear brand of Yamamoto Kogaku, a Japanese company founded in Osaka in 1911 as a specialist manufacturer of lenses and technical eyewear. Since the post-war years, SWANS has applied over a century of optical expertise to swimming goggles for training, racing and open water, becoming a benchmark for competitive swimmers and triathletes worldwide. The brand’s mission is clear: to guarantee sharp, stable and protected vision in the water, in every condition.
SWANS is synonymous with lens innovation: in 1982 it developed the first anti-fog lenses dedicated to swimming goggles, in 1986 it launched the world’s first goggles combining prescription lenses and anti-fog treatment, and in 2001 it introduced polarised lenses for swimming. In 2014 came the PREMIUM ANTI-FOG coating, a proprietary hydrophilic treatment that creates a thin film of water on the inner surface of the lens, tripling the anti-fog durability compared to traditional treatments. All SWANS swimming goggles are made in Japan, at the Tokushima factory, with rigorous quality controls. SWANS goggles guarantee:
- PREMIUM ANTI-FOG treatment for clear, long-lasting fog-free vision
- Polycarbonate lenses with 99.9% UV protection and impact resistance
- Mirrored, polarised and photochromic lenses for every light condition
- Precise fit with interchangeable nose bridges and stable gaskets
- Made in Japan quality and World Aquatics approval for racing models
The SWANS collection covers all the needs of the modern swimmer:
- Racing goggles with gasket such as the SR-7 series and Valkyrie, built for competition
- Swedish-style racing goggles without gasket (SRX and SR-1 series) to reduce drag in the water
- Open water and triathlon goggles such as Ascender, also available with photochromic lenses
- Training and fitness goggles with comfort cushions
- Prescription goggles with a racing design: SWANS is the only company offering goggles with corrective lenses for myopia and hyperopia featuring the same technical, elegant lines as its non-prescription racing models
- Junior models and spare parts (nose bridges, straps)
SWANS goggles are worn by elite athletes at international level, from pool swimming to triathlon. Racing models are World Aquatics approved, and the curved lenses ensure a wide peripheral field of view, essential at the start, in turns and when swimming in a pack. For open water, SWANS photochromic lenses automatically adapt to UV intensity, shifting from light to dark in a few seconds: the ideal solution for outdoor races and training sessions in changing light.
Are SWANS goggles suitable for competitive swimming?
Yes, SWANS racing models are World Aquatics approved and are chosen by professional swimmers and triathletes for racing and intensive training.
What is the PREMIUM ANTI-FOG treatment?
It is a hydrophilic coating developed by SWANS in 2014 that absorbs moisture by creating a thin film of water on the lens: the anti-fog effect lasts up to three times longer than standard treatments. To preserve it, avoid rubbing the inside of the lenses.
Is SWANS a Japanese brand?
Yes, SWANS is the sports brand of Yamamoto Kogaku, a company founded in Osaka in 1911. All swimming goggles are made in Japan, at the Tokushima factory.
Are SWANS prescription goggles available?
Yes, and they are one of a kind: SWANS, a pioneer of prescription anti-fog lenses since 1986, is today the only company producing prescription goggles with a true racing design, visually identical to its non-prescription racing models. Swimmers with vision problems no longer have to give up style and performance: with SWANS you swim with technical, good-looking goggles tailored to your eyesight (myopia and hyperopia).